Scratch News - Mar/Apr of 2007
Scratch Golf announced today that its full wedge line is now available in both Carl's Golfland Michigan stores. Scratch Golf key executives Ari Techner, Jeff McCoy, Chad Techner and Paul Friedrich are Michigan natives and all recognize the importance of Carl's as a key and influential golf retailer in the greater Detroit area. Carl's Golfland is further recognized as one of the top destination golf retail locations in the country and Carl’s regularly frequents everyones Top 100 U.S. golf retailer list. Scratch wedges will also be featured through Carl's Golfland's website www.carlsgolfland.com.
With the core of our team here at Scratch Golf being Michigan natives, we are thrilled to be among the featured golf equipment offered through Carl's, Scratch Golf Chief Operating Officer Chad Techner commented. Product will be arriving to the two Carl's Golfland stores and our CEO, Ari Techner, will personally be conducting the training sessions with the Carl's Golfland staff. The guys and gals at Carl's rank very high in terms of knowledge and we are sure they will do a great job demonstrating the unique features of the Scratch Golf wedge line. We couldn't be happier to be made available through such an important and nationally recognized retailer.
Scratch Golf announced today that Company CEO Ari Techner and Scratch's esteemed Master Grinder Jeff McCoy have been enlisted by the Sweet Wood Golf Company to create a new line of irons specifically designed for use with hickory shafts. Techner and McCoy make up the design team that has successfully brought Scratch Golf's innovative sole grind / swing type matching technology to the golf industry. Praised for Scratch Golf equipment's unique performance and attention to beauty and detail, Techner and McCoy have the credentials to bring to life Sweet Wood Golf's vision for its line. Sweet Wood Golf Company founder and CEO Kerim Antoine Kfuri has stated that his company's mission is to provide old world style (and feel) with modern playability. Sweet Wood Golf Company's limited edition, first 100 set release is positioned for early June 2007.
Jeff and I and everyone at Scratch Golf are very excited about this tremendous opportunity, Techner commented. As a member of the small but proud minority of golfers that enjoy competing with hickory shafted clubs, I feel extremely fortunate to be involved with this unique opportunity to be a part of Sweet Wood's vision of combining the tradition and feel of the origins of golf with a goal of a more contemporary performance result. I have been competing with hickory ˜sticks for the past six months or so and while it is challenging, I really enjoy the experience of using hickory. We at Scratch look forward to being a part of Sweet Wood's aim to get more and more golfers to try hickory and with the irons we have designed, we feel that we can certainly enhance their progress toward that goal.
We at Sweet Wood are truly excited to have Ari Techner and Jeff McCoy of Scratch Golf onboard as our chief designers,stated Sweet Wood Golf Company founder Kerim Antoine Kfuri. Having played their equipment and having watched Scratch Golf's rise in the golf industry this year, I am confident that we are in good hands and that we will provide an exciting new product for many golfers. Ari's passion for hickory led to the crossing of our paths when he called me to inquire about a set of our clubs. That conversation led to discussions about Sweet Wood's goals and needs. I was then introduced to Jeff McCoy and invited to watch him work his grinding magic. The man is truly a wizard at the grinding wheel. I knew right then that this was a perfect fit and that Jeff and Ari were meant to be our design partners. It is a tremendous honor to have them on board and to be working with them and the entire Scratch Golf team.
Our goal in designing these new irons for the Sweet Wood Golf Company was to bring some of the technological advances of our modern era to a performance-oriented hickory iron set, McCoy summarized. The challenges included some of the ˜inconsistencies" associated with hickory as well as the fact that the hosel on a hickory shafted iron needs to be longer and wider. This necessitated the creation of special tooling to manufacture these iron heads as every other iron head in existence today is meant to match steel or graphite shaft specifications. After testing, we are confident that we have achieved our goal of creating a modern playing iron head for a classic hickory shaft. It was a lot of fun working on this project and I came away from it feeling that more golf enthusiasts would enjoy playing with hickory shafts if they were using a modern technology head that was designed to work with and enhance the performance features of hickory shafts. I would encourage any golfer that respects and admires the tradition of the game to acquire one of these initial 100, limited edition sets of Sweet Wood Golf irons.
For more information on Sweet Wood Golf, visit www.SweetWoodGolf.com.
Scratch Golf wedges are now available at featured Golfsmith stores in the U.S. Two stores are in Houston, TX one in Chandler, AZ, one in San Jose, CA and one in Englewood, CO will be the first Golfsmith stores to carry Scratch Golf’s premium wedges. These five stores are the cream of Golfsmith’s crop in terms of wedge sales and should serve as the template for Scratch Golf's entre into the entire chain. Once these stores master the Scratch Golf sales model, then Scratch wedges should be made available throughout the entire chain. Scratch Golf wedges will also be featured through Golfsmith's website, www.golfsmith.com.
Being sold through Golfsmith at this early juncture in our business life is a real honor, as well as a tremendous opportunity, Scratch Golf Vice-President of Sales and Communications Steve Zunich stated. With that opportunity comes tremendous responsibility. We will not take this responsibility lightly and, in fact, we will be conducting sales training at each featured Golfsmith store, as well as at the corporate offices with the e-commerce and phone sales staffs. It is with tremendous gratitude that we embrace this opportunity. We are confident, however, that our product's unique performance features will translate into a line of products that Golfsmith's sales staffs will be excited to sell.
Scratch Golf wedges are now available at six of the premium PGA Tour Superstores. The store locations are all four Atlanta, Georgia area stores and, more recently, at the two new PGA Tour Superstores in the greater Dallas, Texas region.
We are very proud and pleased to be featured among the wedge offerings at the prestigious PGA Tour Superstores, Scratch Golf CEO Ari Techner commented. This will not only provide another key retailer selling our product but, as importantly, is a great source of exposure for us. The PGA Tour Superstores are so impressive in terms of their size and presentation of product that they have become a "destination" shop for golfers visiting the Atlanta or Dallas areas. If you are a golfer and you are in town, you have to visit the PGA Tour Superstores. They are a golfers paradise and we are very honored to be featured there.
Scratch Golf announced today that it has added Patrick Boyd to its sales team. Boyd will head up sales in the eastern portion of the U.S. as Scratch Golf's Eastern Regional Sales Director. An avid low-handicap amateur golfer, Patrick has been a big fan of Scratch Golf wedges and irons for well over a year. Previous to joining Scratch Golf, Boyd was an integral part of Nakashima Golf's sales growth over the last few years and, most recently, was consulting with the very well respected The Golf Lab of Palo Alto, California. In addition to being a popular sales representative known for his outstanding equipment knowledge and dedication to high level customer service, Patrick Boyd is also a club builder and an accomplished club designer. Scratch Golf expects to utilize these Patrick Boyd talents as well during what the company expects will be a long tenure for Boyd.
We are thrilled to have Patrick Boyd officially join the Scratch Golf family, Scratch Golf CEO Ari Techner observed. I have known Patrick for over a year and, quite honestly, we have been chomping at the bit to bring him onboard to help us as we grow our company. The timing is now right and we at Scratch Golf look forward to a long and successful relationship. Patrick is well respected within the industry and probably knows our product's features and benefits as well as anyone already working at our company. Patrick Boyd is absolutely the perfect addition to our team to help us get to the next level.
I am very proud to be the newest member of the Scratch Golf team, Boyd stated. It's really an honor to be able to participate in the growth of such a technologically innovative company. Scratch Golf makes the best wedges and irons in the world, bar none. As an equipment fanatic and a Scratch Golf enthusiast, I know. I wouldn't play anything else and I am very confident that I can make that point very clearly to retailers around the country. I really want to thank Ari and the entire Scratch Golf organization for the opportunity to work with and be a part of such an outstanding line of products. I plan to make the most of it.
Patrick Boyd may be reached at patrick@scratchgolf.com.
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"Simply The Best Wedges On The Market"
- Rankmark 2008 Wedge Test
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